A campaign that drove a significant increase in B2B market share.
This campaign involved targeting businesses of between 100 and 1000 employees in the UK. Following the success of this, the campaign was then rolled out by Microsoft globally.
The #LumiaBizTrial programme delivered a pipeline return on investment of 44:1.
Helping take market share from 11% to 18% with this double award-winning campaign.
When people tried Lumia for their business, 82% of people wanted to switch from their current device. The main problem was that not enough people were considering trying them in the first place.
I managed this campaign from planning through to completion in a project that focussed on awareness and consideration for Nokia.
A re-brand and website redesign to give Sweet a fresh new platform for future growth.
The rebrand for Sweet HR involved giving them a fresh new look and feel that purposely differentiated their style from other HR & Recruitment companies.
The secondary part of the project involved the design and development of a new site on WordPress that I built from scratch.
Ongoing Marketing Support for this IT Managed Services Provider in Birmingham
I’ve worked with TNS to create their marketing strategy and have subsequently managed their marketing activity.
Core areas of focus have included: an integrated campaign, social media, Google Ads, SEO, and web content.
Increasing annual marketing qualified pipeline by £24m in just 3 years.
One of the core pieces of work I undertook while in my role with Rhino was a gradual evolution in the brand with the aim of becoming the leading office design & build company in the Midlands.
Took the average inbound enquiry value from £70k to £180k, alongside significantly scaling the volume of new enquiries.
Bringing the eCommerce division of the UK’s oldest manufacturer into the 21st Century.
I project managed the redesign, build, and SEO setup for this complex eCommerce site on Magento 2.
In the first month following the launch of the new site, revenues increased by 113%, as well as average order values increasing by 98%.
Driving the business to more than double in revenue in 3 years.
StowAg is a regional agricultural supplies business whose sales were fairly stagnant when I started working with them.
One of the main elements we focussed on improving was awareness and consideration of our target audience within the store’s 50-mile radius by building the brand.