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Ash Home2020-12-29T11:59:49+00:00

Looking for a Marketing Consultant in Yorkshire or the UK? If so, keep reading…

Hi, I’m Ash. I’m a Marketing Consultant in Yorkshire who specialises in working with businesses to deliver outsourced marketing solutions that deliver growth.

Looking for support with marketing planning, interim marketing support, one-off project support, or marketing consultancy in Yorkshire or the North of England?

I have a varied background working with B2B businesses of all shapes and sizes. I’m also as comfortable developing marketing strategies as I am implementing them.

If your business is in Yorkshire or the North of England and you need help with your marketing, get in touch to see how I might be able to help. I typically work with businesses in Leeds, York, Harrogate, Sheffield, Bradford, Kingston upon Hull, Middlesborough, Huddersfield, Doncaster, Rotherham, and Halifax, although I am very happy to work across the UK.

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My Ethos

My business ethos is simple. I believe there is an opportunity to differentiate almost every brand with great marketing.

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About Me

I’m a Yorkshire-based B2B Marketing Consultant who specialises in working with Small and Medium Businesses.

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Services

Interim Marketing Support

For if you’re looking for interim support to help deliver a one-off project, an interim Head of Marketing/Marketing Manager, or have another short-term requirement.

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Services

Marketing Consultancy

My Marketing Consultancy services are flexible to suit your needs. This service is typically if you need fresh ideas, or help developing and delivering a marketing strategy.

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Services

Outsourced Marketing

If you are looking to outsource your marketing completely, then we need to talk! I have an extensive network of great specialists when needed too.

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Services

Marketing Reviews

I’ll review how your marketing is currently performing, what could potentially be done better, and also bring some fresh ideas to try and revitalise things.

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Services

Marketing Plans

A marketing plan should go hand-in-hand with your overall business plan. I can work with you to ensure you have a clear roadmap for where your marketing needs to be.

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Work With Me

Get In Touch

If you’re looking for support with your marketing, let’s have a chat to see if we would be a good match to work together. After all, nothing ventured, nothing gained!

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Experience

A campaign that drove a significant increase in B2B market share.

  • This campaign involved targeting businesses of between 100 and 1000 employees in the UK. Following the success of this, the campaign was then rolled out by Microsoft globally.

  • The LumiaBizTrial programme delivered a pipeline ROI of 44:1

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Microsoft LumiaBizTrial

Experience

Increasing annual marketing qualified pipeline by £24m in just 3 years.

  • One of the core pieces of work I undertook while in my role with Rhino was a gradual evolution in the brand with the aim of becoming the leading office design & build company in the Midlands.

  • Took the average inbound enquiry value from £70k to £180k, alongside significantly scaling the volume of new enquiries.

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rhino website 2019

Experience

Driving the business to more than double in revenue in 3 years.

  • StowAg is a regional agricultural supplies business whose sales were fairly stagnant when I started working with them.

  • One of the main elements we focussed on improving was awareness and consideration of our target audience within the store’s 50-mile radius by building the brand.

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StowAg Hero

Big Brand Experience

SME Experience

What’s it like to work with me?

Ash is an absolute pleasure to work with. His marketing knowledge and insights are second to none, and I learnt a huge amount from him. He is a natural team player who develops clear strategies and motivates those around him. He led the marketing team for a group of companies, and can skip from brand to brand without missing a beat. A great strategic thinker with a solid analytical approach and a wealth of practical experience.

I would happily work with Ash any time and on any project. If you need marketing help or consultancy then look no further. If Carlsberg did marketers…

Ben Jamieson, eCommerce Manager, Stow Agricultural & Wildcare

I had the pleasure of working with Ash for 2 years in which time we worked on three exciting and inspiring brands to bring them to life. I found him to be a top level marketeer and communicator full of ideas and enthusiasm for any brief that came in.

We worked very effectively on a vast array of projects from events to websites and re-branding projects.

I wouldn’t hesitate to work with Ash again or recommend him for your next project.

Hamish Rowe, Head of Creative, Rhino Interiors Group/Stow Agricultural/Wildcare

I started working with Ash in early 2015. From a client perspective, the way I’d describe the relationship is “easy”. Ash is exactly the sort of person you want as your Account Director. Nothing has been too much trouble for him, he’s been accommodating and flexible, he’s challenged back appropriately when needed, has done a magnificent job of orchestrating the many spinning plates there have been, and has ultimately delivered some absolutely brilliant campaigns on time and on budget that have achieved fantastic results.

I’ve worked with a lot of Account Directors and Client Services Directors in my time, and Ash is certainly a hard act to follow. He’s a great credit to The Marketing Practice and a great partner to work with.

Louis Fernandes, Head of Go To Market, SAS

Ash is a delight to work with. We worked together for over two years’ during which time Ash proved to be a supportive leader and brought humour to our every day. He liked to push the boundaries in design and took on challenges fiercely without hesitation. Ash always looked to the solutions as quickly as an issue arose and nothing was ever too much trouble. I wish Ash well and know he will always have success in his ventures. Any client will quickly see how lucky they are to have Ash on their team.

Angela Whyborn, Project Manager, Rhino Interiors Group

I can’t recomment Ash highly enough.

We have had the pleasure of working with Ash as a client and he is a joy to work with, is a brilliant all-round marketing professional (both creative and commercial) and has all the top notch credentials that any client would value.

Anna Smith, Co-Founder at Beyond The Book
Ash is an exceptional Marketing Manager and we can only thank him for a job well done… After 3 Centuries of continuous business, Ash and his team had the mammoth task of bringing firminhouse.com into the 21st century with a fantastic Website as well as our eCommerce site ecsnaith.com…thank you Ash… I would have no hesitation of recommending Ash.
Paul Spafford, CEO Kashket Group

FAQ’s

How did you become a marketing consultant?2020-09-28T17:27:47+01:00

Since completing a Masters degree in Marketing management, I have had 10 years’ marketing experience working with a great range of businesses of various shapes and sizes.

Core elements of my experience include:

  • Working for one of the best B2B Marketing Agencies in the UK, running marketing campaigns and programmes for some of the world’s biggest technology and consultancy brands. These include Microsoft, Nokia, SAS, Capgemini, Xerox, Canon, and Smurfit Kappa.
  • Head of Group Marketing for a family-owned group of 3 businesses. Setting up a marketing team from scratch and driving considerable business growth from developing and implementing successful marketing plans.
  • Head of B2B Sales & Marketing for a family-owned SME with revenues in excess of £100m
  • Various experience working with SME’s to deliver one-off projects or ongoing marketing support
If I hire you, how quickly can we get started?2020-09-28T17:27:47+01:00

From when you get in touch, I can usually get started in a few days depending on your requirements.

What does a marketing consultant do?2020-09-28T17:27:47+01:00

A marketing consultant works with businesses to support them achieve their overall business objectives. They will typically work with you to develop a roadmap to success in the form of a marketing strategy and plan in the first instance. Then they’ll implement the plan that will usually involve many aspects of marketing within the plan.

As a starting point for most clients, I’ll find out as much about your business, your objectives, and your competitors as I can.

Every business is different, and as such each marketing plan will be unique. It is my job to understand your short, medium, and long-term business objectives, and then create a plan of how marketing can ultimately support and drive the business towards being able to achieve those goals.

 

Why hire a marketing consultant rather than employing someone?2020-09-28T17:27:47+01:00

Hiring a Marketing Consultant will usually give you a highly experienced marketer who has worked with a wide-range of businesses and has successfully delivered marketing strategies and plans for them.

Whilst on paper it may mean a higher day rate than if you were to employ someone to deliver your marketing in-house, the value I bring is that I have wide-ranging marketing experience, and a trusted network of great marketing, design, and development specialists to call upon to support where needed. It means you get the strategic mind when you need it, blending seamlessly into delivery of your plan by experts in their field. All of this is managed by the marketing consultant to ensure they are delivering the results for your business.

Employing someone permanently can definitely work for some businesses, there’s no doubt. If you’re looking at going down that route, you really need to understand what the business needs to make its marketing a success, as most marketers will either be generalist across a range of areas, or perhaps a specialist in one or two.

How does your pricing model work?2020-10-06T10:30:37+01:00

I try to keep things simple and have just two types of pricing model.

If you are looking for marketing consultancy services, my day rate of £400 (Ex. VAT) applies.

If you then would like help in delivering your marketing plans, I also offer outsourced marketing management options. These will be priced on your individual needs, and are typically worked out following me working with you to develop a marketing strategy and activity plan.

 

 

Where do you work?2020-09-28T17:27:47+01:00

I work with businesses across Yorkshire and the North of England to offer marketing consultancy services. My area of expertise is supporting SME’s with their marketing strategy, create their marketing plans, and also deliver those plans if you don’t have the resource to do so yourselves.

I’m also very happy to work with companies further afield on a remote basis, or if you are looking for ongoing marketing support.

What is the difference between a marketing consultant and a marketing agency?2020-09-28T17:27:47+01:00

It’s important to understand the difference between a marketing consultant and a marketing agency, as you will typically find that they work in quite different ways.

From my experience, the core difference is that a marketing consultant will typically take more of a holistic and unbiased view of your business than a marketing agency who will often specialise in a specific area of marketing and want to prioritise those services.

My approach is to work with companies to understand their challenges and goals, and then formulate a marketing plan to help achieve their objectives. Depending what is best for your business, either I will then carry out the work myself, or if there are specialist skills required I will work with my network of trusted contacts to deliver your marketing plans.

How much does it cost to hire a marketing consultant?2020-10-09T11:13:35+01:00

My time is charged at £400 per day (Ex. VAT) or an ad hoc rate of £65 per hour (Ex. VAT)

What are the benefits of hiring a marketing consultant?2020-09-28T17:27:47+01:00

There are lots of benefits to be seen from working with a marketing consultant.

Here are a summary of the main benefits

  • Variety of experience with different industries
  • Breadth of marketing experience
  • A higher level of expertise for your money
  • Flexible arrangement
  • Dealing with just one person
  • They’ll usually have a network of trusted contacts

I’ve written a blog which goes into much more detail on the benefits if you’d like to know more . Read More >

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