What is the difference between a marketing consultant and a marketing agency?

It’s important to understand the difference between a marketing consultant and a marketing agency, as you will typically find that they work in quite different ways.

From my experience, the core difference is that a marketing consultant will typically take more of a holistic and unbiased view of your business than a marketing agency who will often specialise in a specific area of marketing and want to prioritise those services.

My approach is to work with companies to understand their challenges and goals, and then formulate a marketing plan to help achieve their objectives. Depending what is best for your business, either I will then carry out the work myself, or if there are specialist skills required I will work with my network of trusted contacts to deliver your marketing plans.