Marketing Consultancy Services for Small & Medium businesses.
Whatever stage of your business journey, marketing should be at the heart of your plans for future growth. With my marketing consultancy, I specialise in working with businesses across the UK to deliver marketing consultancy services.
So whether you’re an established player in need of a shake up, or a startup with lofty ambitions, getting your marketing right should form a key pillar of your plans. I have 12 years experience of working with businesses ranging from global powerhouses such as Microsoft, right through to startups and regionally-based small and medium businesses.
My Marketing Consultancy services are flexible to suit your needs, so regardless of whether you need a fresh pair of eyes on what you are already doing, or you are starting your marketing efforts with a blank canvas, I am ideally placed to support you on your journey to stand out from the crowd.
The first stage of any marketing consultancy project is to understand about your business, your competitors, what you are currently doing, and what you want to achieve in the short, medium and long-term.
Plan
At this stage the vision really comes to life. Once I understand your business and how it operates, I’ll develop a strategy and plan to set you on the path to achieving your future goals.
Implement
Whether you have a marketing team in-house or you need our support to deliver the plans, I love nothing more than seeing the vision come to life; and will be there every step of the way to support on delivering the plan.
Refine
Test and learn, test and learn! It’s the most important part of marketing. I review what’s working, what could perform better, and will always strive to squeeze every last drop from your marketing investment.
What benefits will you get from marketing consultancy?
Sometimes a fresh pair of eyes is exactly what the business needs. I’ll get under the skin of your business to understand what is currently happening, and provide an honest overview of where I think you should focus your energy and resources to have maximum impact.
As a trusted partner, I pride myself on finding solutions to meet your needs. Whether you’re looking for a one-off workshop with key stakeholders, ongoing marketing consultancy support, or something in between, I’ll work with you to find the right solution.
One of my most popular services – I’ll work with key stakeholders to understand the business goals and current activity, and will then create a marketing plan and roadmap for how I get you there. If you need help implementing the plan, I can also help!
A campaign that delivered significant B2B market share uplift in the UK for Microsoft.
The #LumiaBizTrial was a flagship project I led the delivery of targeting IT directors in UK companies with between 100-1000 employees. Based upon it's success, this campaign was then rolled out globally.
The campaign was multi-faceted, and including Direct Mail, digital advertising, email and telemarketing.
The programme delivered a huge pipeline ROI of 44:1 against a target of 5:1.
Driving Nokia market share growth from 11% to 18% in 12 months.
When people tried Lumia devices for their business, 82% wanted to switch from their current device. The core challenge: not enough people were considering Nokia Lumia phones in the first place.
I managed this fully integrated campaign from start to finish that focused on driving awareness and consideration of Nokia.
Increasing annual marketing-sourced pipeline by £24m in 3 years.
Built the marketing team from scratch for this family-owned group to establish them as a leading brand in the region and competing with much larger national brands.
Catapulting inbound enquiries to £2m per month on average, from £60k per month, whilst increasing average enquiry value by £110k
Driving business growth of more than 100% in 3 years.
StowAg is a regional business based in the heart of the Cotswolds who supply
Key to the brand growth was heavily focusing on increasing brand awareness and consideration within the 50-mile delivery radius of their main store through a fully integrated marketing approach.
Fractional CMO support for this ambitious Cyber Security company
Working closely with the senior team internally to build out a cohesive marketing and sales strategy to underpin significant growth of the business in the next 3 years.
This project has involved everything from marketing planning, budgeting, positioning through to helping structure the company's data strategy, sales approach, brand evolution, website refresh and ongoing marketing approach to deliver excellence in every area.
I started working with Ash in early 2015. From a client perspective, the way I’d describe the relationship is “easy”.
Ash is exactly the sort of person you want as your Account Director. Nothing has been too much trouble for him, he’s been accommodating and flexible, he’s challenged back appropriately when needed, has done a magnificent job of orchestrating the many spinning plates there have been, and has ultimately delivered some absolutely brilliant campaigns on time and on budget that have achieved fantastic results.
Gavin Burt
Managing Director, Growthlabs
Ash is an expert marketeer with extensive and senior agency-side and client-side experience. He is always a pleasure to work with - reliable, insightful, calm-in-a-crisis, and hardworking.
He is comfortable driving strategic discussions but will also get into the trenches (and then go "over the top") when needed. We have worked extensively together and I know I can trust Ash to manage client relationships well, identifying and developing opportunities, keeping commitments and managing expectations. Ash has also successfully undertaken HubSpot implementations for our clients.
James Croft
RevOps Lead, Better.co.uk
We needed someone with specialist HubSpot knowledge to help us maximise the value we get from the platform. We had a number of complex technical problems which were creating inefficiency for our teams, and had legacy parts of our architecture which we wanted someone to audit against best practices in the market..
You have a brilliant understanding of the technical capabilities of HubSpot, which has allowed us to make better use of the platform across teams. You’ve been very collaborative and engaged well with stakeholders across the business, showing initiative to source problems, rather than just waiting for direction. You’ve been able to both provide high level technical guidance on core business problems and get your hands dirty implementing new functionality, which has been exactly what we needed.
