2021 Marketing Planning Workshop

Let’s face it, 2020 has been a year to forget for most of us! But with expectations of a Covid-19 vaccine to be introduced imminently, 2021 is expected to very much be the year of the bounce-back.

Are you a business owner or director who wants to review and plan your marketing but never have the time?

Are you confused by all of the different ways of how to market your business and would you like some help clarifying where to focus your efforts and budget?

Are you looking for support in developing a marketing plan that will give your business the best chance of growth in 2021?

If any of the above sounds familiar, you’re in the right place.

The marketing workshop will cover core areas that you should consider when planning your annual marketing activity, and the session is specifically designed to be for Small and Medium B2B business owners and directors, typically with up to c.50 employees.

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FAQ’s

WHAT WILL THE WORKSHOP COVER?

The marketing workshop will cover core areas that you should consider when planning your annual marketing activity, and the session is specifically designed to be for small and medium business owners and directors, typically with up to c.50 employees.

WHAT WILL I GET FROM THE SESSION?

The 3 hour workshop will be a practical session of identifying key opportunities for growth in 2021, and working through the skeleton of your marketing plan for the year and will include a follow-up 121 call to ensure you have got the most out of the workshop session.

HOW MUCH DOES IT COST?

The workshop costs £99 (Ex. VAT) to attend, and each session will be limited to a maximum of 8 participants.

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What will be included in the planning workshop

OBJECTIVE SETTING

We will touch on your 2021 business objectives, 2020 business performance, and set key marketing objectives for the year.

COMPETITOR ANALYSIS

Understanding what your competition are doing, and how we can outperform them is a key part of the planning process.

Who do you aspire to be/compete with?

TARGET MARKET

Building a profile of your ideal customer is a great exercise to refocus your efforts.

The key question we need to answer is ‘what is keeping them up at night’. We then need to find a way of developing our messaging to help get their attention.

POSITIONING & MESSAGING

Having a clearly defined position in the market, even if this is purely for internal purposes is really useful to ensure everyone is on the same wavelength and being consistent in how your team are communicating.

This may take more than one year to shift dramatically, but is important to know the steps you need to take to achieve.

WHAT MARKETING IS RIGHT FOR YOU?

Every business is different, and the ways of marketing to your audience will vary as a result.

We’ll discuss where you can reach your target audience the most effectively and put plans in place for where to focus your efforts.

ACTIVITY PLAN

Whilst the strategic aspect of the marketing plan is important, we will also ensure that you have an actionable plan to be able to actually deliver the day-to-day elements.

As small business owners, it is also important to ensure that the plan is realistic to implement with the resources and budgets at your disposal.

Take control of your future…

If you are looking to grow your business in 2021 and want help ensuring you have a solid marketing plan in place, you need to book yourself a spot on this planning session.

It could just be the best investment you make for your business this year…

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Get In Touch

If you are thinking about using an external marketing consultant to help with your marketing plans, I’d love to have the opportunity to find out more about your business and how I can help.

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